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Sustainable events at the heart of new trends

Written by Julia
August 14. 2025
Sustainable events at the heart of new trends

Events and trends

Today, new trends are emerging: reduction of carbon footprint, choice of local service providers or even out-of-the-ordinary services... the events industry is reinventing itself under the banner of sustainability! Collective awareness is driving event agencies towards a growing demand for sustainability. Responsible and sustainable events are no longer a niche clientele, but a major trend that is set to drive change in the events industry.

According to a study by LÉVÉNEMENT, 73% of decision-makers consider environmental impact to be a key criterion when organizing events. This translates into a concrete interest in choosing certified venues and committed services.

The trend is to encourage more eco-responsible events, but isn't sustainability just another requirement for decision-makers?

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Ideas without constraints

Contrary to popular belief, environmental constraints don't hinder the emergence of brilliant ideas - they direct them! There are always alternatives to the most polluting ideas. Organizing a sustainable event is no easy task: you have to rethink every stage, every activity, with ingenuity and creativity.

Low-impact events need to appeal through their authenticity and simplicity. Activities in the great outdoors, small groups with a strong bond, relaxation and rejuvenation are often what appeal most.

New standards for your events

Today's events have evolved: they no longer boil down to a program and a schedule, but rather to an experience that makes sense! This means :

  • An inspiring place
  • Breathing time integrated into the program
  • Demanding attention to detail
  • An authentic connection

Cultivating impact

Companies are looking to make an impression and take care of their teams. A successful seminar is one that is talked about, not forgotten.

Event industry standards reflect the changing expectations of companies and participants: to experience a meaningful moment, in a pleasant setting, with shared values. That's why event agencies need to be ready to keep pace with these changes, and to tailor each offer precisely to the client's needs.

Towards the professionalization of sustainable events

The growing importance of sustainability is forcing the event industry to restructure. A number of tools are being developed to provide a framework for practices: labels, certifications and dedicated training courses. New professions are emerging, such as eco-design consultant or CSR officer applied to events. Even events themselves can now be certified as sustainable!

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Eco-responsibility as a driver of high standards

Players like Slow Village, most of whose sites are European Ecolabel certified, are playing an active role in this professionalization. By offering committed venues, local and sustainable partners, a team to support you to the full, eco-designed accommodation and a large reception capacity, Slow Village truly integrates sustainability right from the design of its villages, right through to post-event support. They prove that it is possible to combine ecological coherence and event performance.

This professionalization transforms sustainability into a strategic logic, so that your event has meaning and is no longer seen as a mere bonus.

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